Public relations Essay Example | Topics and Well Written Essays - 2250 words

Public relations - Essay Example le during crisis management and help in building goodwill about the company to the target market and community through special programs and philanthropic work. In this paper we will specifically talk about the role of crisis management by the public relations specialist. Crisis management is a new field in public relations management. The activities for crisis management should be proactive so that potential forecasts can be recognised and corrective measures can be taken. The basic pattern that is followed is to identify the crisis situation, minimize the effect and recover from the crisis. James E. Lukaszewski, has given seven dimensions to of crisis communication management. These are: Operations; Victims; Trust/credibility; Behaviour; Professional expectations; Ethics; and Lessons learned. The operations dimension includes responses such as: candour, explanation, declaration, contrition, consultation, commitment and restitution. The victim management dimension has cycles and all victims move through these cycles as they resolve the situation. These cycles are: recognition of impact, seeking retribution, and severely distorted recollection. The third dimension is based on trust and credibility. Some behaviour such as explaining problems and the willingness to talk openly, with respecting the victims all illustrate the credibility of the organisation. The behaviour dimension shows us the negative behaviour demonstrated by the companies work against them in crisis situations. These negative behaviours include: inconsistency, little preparation, arrogance, minimizing the needs of the victims and not responding to them. The professional expectation dimension includes the standards involved in the industry. For the food industry there would be standards such as Public Relations Society of Americas (PRSA) Code of Professional Standards and the International Association of Business Communicators (IABC) Code of Ethics for Professional Communicators. In the ethical

Safety management Assignment Example | Topics and Well Written Essays - 750 words - 1

Safety management - Assignment Example Directing is a function of management that involves leadership. The people chosen to perform particular tasks need supervision and direction on how to perform their duties. The management of an organization does this supervision and leadership through directing. It involves more than merely giving directions to one’s juniors on what to do. The directing duty also involves motivating one’s team members to perform optimum towards achieving the set goals and objectives. Staffing, on the other hand involves assessing and evaluating of suitable individuals to take over positions in an organization, and placing them in the positions they most qualify to serve. The management determines the requirements of the job, makes advertisements on the available vacancies and takes the responsibility to hire the best candidate. This is usually after interviews. Thereafter, the management does orientation of the new staff member, trains him and places him. It also involves checking the progress of the new employee as far as performance of his duties is concerned. Controlling involves determining whether or not the resources available for operations of a company are used effectively. It has a close link with planning since it entails checking if the allocated resources have been utilized properly. Tools such as auditing could be employed to control the use of resources in an organization. 2) Safety incentive programs are essential in ensuring organizations are lured into practicing safe methods of production. This is essentially important in the manufacturing industry that produces a lot of wastes in form of gases and solid debris. Incentives that promote the use of methods that reduce production of poisonous gases are necessary to reduce illnesses and environmental degradation. Although the overall burden is borne by the tax payers who have to pay more to cover for the incentives, the